Projekt změny Business-to-business marketingu ve společnosti Slovanet

• Main Author: Dian, Jozef (Dissertant)
• Other Authors: Habáň, Jaromír (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2006
• Subjects: Business-to-business marketing; B2B; Business-to-customer marketing; B2C; One-to-one marketing; Customer Relationship Management; CRM; diplomová práce
• Physical Description: 117 s., 21 s. obr. příloh