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An Analysis of the Marketing Strategy of a Select Company in the Czech Republic

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Bibliographic Details
Main Author Kolář, Martin (Dissertant)
Other Authors Chovancová, Miloslava (Thesis advisor)
Format Manuscript Book
LanguageEnglish
Published 2015
Subjects
marketingová strategie
tržní segment
marketingový mix
zdroje společnosti
SWOT analýza
společnost
XY
hloubkové interview
interní data
marketing strategy
market segment
marketing mix
company resources
SWOT analysis
company
in-depth interview
internal data
bakalářská práce
Online AccessPlný text v Digitální knihovně UTB
Physical Description60 s. (89 221 znaků)

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