An Analysis of the Marketing Strategy of a Select Company in the Czech Republic

• Main Author: Kolář, Martin (Dissertant)
• Other Authors: Chovancová, Miloslava (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2015
• Subjects: marketingová strategie; tržní segment; marketingový mix; zdroje společnosti; SWOT analýza; společnost; XY; hloubkové interview; interní data; marketing strategy; market segment; marketing mix; company resources; SWOT analysis; company; in-depth interview; internal data; bakalářská práce
• Physical Description: 60 s. (89 221 znaků)