Improving the Public Image of the Uherské Hradiště Hospital

• Main Author: Zelená, Aneta (Dissertant)
• Other Authors: Kubíčková, Martina (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2014
• Subjects: marketing; nemocnice; image; zdravotnické zařízení; zdravotnictví; komunikace; hospital; public image; medical facility; health service; communication; bakalářská práce
• Physical Description: 59 s. (73 011 znaků).