Analýza portfolia firmy XY

• Main Author: Poulíček, Tomáš (Dissertant)
• Other Authors: Vachutová, Michaela (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2014
• Subjects: Portfolio; BCG matice; GE model; marketingový mix; návrhy; BCG Matrix; GE Model; Marketing Mix; Suggestions; bakalářská práce
• Physical Description: 63 s. (79 441 znaků)