Inovace propagace na OA Tomáše Bati a VOŠE Zlín

• Main Author: Černobila, Jan (Dissertant)
• Other Authors: Kubíčková, Miloslava (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2014
• Subjects: Propagace; marketing; škola; marketingová komunikace; komunikační mix; SWOT analýza; Promotion; school; marketing communication; communication mix; SWOT analysis; bakalářská práce
• Physical Description: 102 s. (142 239 znaků)