Efektivita a nové využitia kinoreklamy

• Main Author: Varga, Peter (Dissertant)
• Other Authors: Soukalová, Radomila (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2014
• Subjects: Kinoreklama; marketingová komunikácia; on-screen reklama; off-screen reklama; marketingový mix; efektivita; marketingový prieskum; Cinema advertising; marketing communication; on-screen promotion; off-screen promotion; marketing mix; effectiveness; marketing research; bakalářská práce
• Physical Description: 66 s. (80 399 znakov)