Projekt zlepšenia marketingového riadenia v spoločnosti Domov, a.s.

• Main Author: Michálek, Ján (Dissertant)
• Other Authors: Kozák, Vratislav (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2006
• Subjects: marketing; marketingové riadenie; Internet; on-line obchod; podlahoviny; SWOT; Porterov model; marketingová komunikácia; marketing management; internet; on-line shop; floor-materials; Porter's analysis; marketing communication; diplomová práce
• Physical Description: 77 s., 4 s. obr. príloh