Marketingové komunikace kulturního prostoru Stará aréna

• Main Author: Lešková, Denisa (Dissertant)
• Other Authors: Juříková, Martina (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2014
• Subjects: marketingové komunikace; marketing služeb; marketing kultury; kulturní organizace; Stará aréna; marketing communications; services marketing; culture marketing; cultural organizations; bakalářská práce
• Physical Description: 82 s.