Specifika event marketingu v České republice a Slovenské republice

• Main Author: Buvalová, Henrieta (Dissertant)
• Other Authors: Göttlichová, Marcela (Thesis advisor)
• Format: Manuscript
• Language: Slovak
• Published: 2014
• Subjects: Event; event marketing; Avon Pochod; rakovina prsníka; informovanosť; udalosť; prevencia; Avon Walk; breast cancer; awareness; happening; prevention; bakalářská práce
• Physical Description: 54 s. (74 163 znakov)