Projekt implementace brand managementu v divizi nákladních pneumatik koncernu Continental AG

• Main Author: Krajčová, Vendula (Dissertant)
• Other Authors: Pilík, Michal (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2006
• Subjects: brand management; značka; identita značky; brand manuál; brand; brand identity; brand manual; diplomová práce
• Physical Description: 88 s.