Projekt zvýšení konkurenceschopnosti podniku XYZ

• Main Author: Rösnerová, Petra (Dissertant)
• Other Authors: Kubík, Josef (Thesis advisor)
• Format: Manuscript Book
• Language: Czech
• Published: 2014
• Subjects: marketing; služba; konkurence; konkurenceschopnost; marketingový mix; produkt; cena; distribuce; komunikace; PEST analýza; Porterova analýza; SWOT analýza; service; competition; competitiveness; marketing mix; product; price; distribution; communication; PEST analysis; Porter analysis; SWOT analysis; diplomová práce
• Physical Description: 106 s. (104 208 znaků)