Kreativita reklamy - porovnání self-promotion televizních stanic Nova Fanda a Prima COOL

• Main Author: Filip, Aleš (Dissertant)
• Other Authors: Horňák, Pavel (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2013
• Subjects: Televize; Televizní vysílání; Propagace; Self-promotion; Televizní upoutávka; Television; Television Broadcasting; Promotion; Television Spot and Trailer; diplomová práce
• Physical Description: 81 s. (101 165 znaků).