Product placement v českém filmu

• Main Author: Boudný, Ivo (Dissertant)
• Other Authors: Šula, Tomáš (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2013
• Subjects: Marketingový mix; komunikační mix; product placement; televizní product placement; televize; český film; legislativa; regulace; Rada pro rozhlasové a televizní vysílání; Focus Group; kvalitativní výzkum; Marketing mix; Communication mix; Product placement; Television product placement; Television; Czech film; Legislative; Regulation; Council for radio and television broadcasting; Focus group; Kvalitative research; bakalářská práce
• Physical Description: 70 s. (74 158 znaků)