Hry a herní systémy v marketingové komunikaci

• Main Author: Keresteš, Filip (Dissertant)
• Other Authors: Kocourek, Josef (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2013
• Subjects: Marketing; marketingové komunikace; nové trendy v marketingové komu-nikaci; hry; advergaming; reklamní hry; Red Bull; Semtex; marketing communications; new trends in marketing communicati-ons; games; bakalářská práce
• Physical Description: 65 s (89 914 znaků)