The Importance of Understanding of Turkish Consumers' Behaviors to Determine the Most Convenient Adaptation Strategy for Global Companies which Plan to Enter Turkish Market

• Main Author: Kartal, Emel (Dissertant)
• Other Authors: Hnátek, Milan (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2013
• Subjects: Culture; International Marketing; Adaptation; Turkish Culture; Turkish Consumers' Behaviors; diplomová práce
• Physical Description: 82 s.