A Cross-Cultural Analysis of Fair Trade Marketing Strategies in the Czech Republic and the United Kingdom

• Main Author: Vojtíšková, Pavlína (Dissertant)
• Other Authors: Voráčová, Kateřina (Thesis advisor)
• Format: Manuscript Book
• Language: English
• Published: 2013
• Subjects: Česká republika; Velká Británie; fair trade; mezikulturní analýza; marketingové strategie; dotazníkové šetření; the Czech Republic; the United Kingdom; Fair Trade; cross-cultural analysis; marketing strategies; questionnaire survey; bakalářská práce
• Physical Description: 80 s. (98 319 znaků)