Marketing Analysis of a Floorball Club with Focus on its Stakeholders

• Main Author: Řehulka, Jakub (Dissertant)
• Other Authors: Harvey, David (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2012
• Subjects: florbal; sportovní marketing; stakeholdeři; marketingová analýza; analýza stakeholders; PESTEL analýza; floorball; sports marketing; stakeholders; marketing analysis; stakeholder analysis; PESTEL analysis; bakalářská práce
• Physical Description: 78 s. (116 954 znaků)