The Usage of Web 2.0 in Marketing Communication at Kleinerwood Ltd.

• Main Author: Malý, Jiří (Dissertant)
• Other Authors: Pilík, Michal (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2012
• Subjects: marketingové komunikace; Web 2.0; Facebook; reklamní kampaň; webová stránka; SWOT analýza; marketing communication; advertising campaign; website; SWOT analysis; bakalářská práce
• Physical Description: 65s. (72 179 znaků)