Marketingová komunikační strategie Zlínských novin

• Main Author: Podhajská, Dana (Dissertant)
• Other Authors: Gregarová, Magda (Thesis advisor)
• Format: Manuscript Book
• Language: Czech
• Published: 2006
• Subjects: Marketing; marketingové komunikace; média; komunikace; masová komunikace; public relations; podpora prodeje; reklama; stabilita; zacílení; strategie a spolupráce; marketing communication; media; communication; mass communication; public relation; sale support; advertising; stability; aim; strategy and cooperation; diplomová práce
• Physical Description: 68 s.