Position of the Cannes Lions in the World of Advertising

• Main Author: Světlíková, Pavla (Dissertant)
• Other Authors: Zavřelová, Veronika (Thesis advisor)
• Format: Manuscript Book
• Language: English
• Published: 2006
• Subjects: pozice; konkurenční pozice; event marketing; event; reklamní festival; reklamní ocenění; positioning; competitive position; advertising festival; advertising award; diplomová práce
• Physical Description: 81 s.