Marketing v RPG

• Main Author: Kašpárek, Martin (Dissertant)
• Other Authors: Bačuvčík, Radim (Thesis advisor)
• Format: Manuscript Book
• Language: Czech
• Published: 2006
• Subjects: Role-Playing Games; marketingové komunikace; nový kulturní fenomén; specifika českého trhu; subkultura; Outsiders/ Insiders; marketing communications; new cultural phenomenon; specifics of Czech market; subculture; diplomová práce
• Physical Description: 79 s., 7 s. příloh