Corporate identity cestovní kanceláře Kudrna

• Main Author: Melichar, Jan (Dissertant)
• Other Authors: Svoboda, Václav (Thesis advisor)
• Format: Manuscript Book
• Language: Czech
• Published: 2006
• Subjects: Corporate identity; corporate design; jednoticí prvky; značka; rastr; písmo a typografie; barva; design a architektura; corporate communications; public relations; corporate adversing; public affairs; veřejná vystoupení; human relations; investor relations; employee relations; government relations; university relations; industry relations; minority relations; corporate culture; jednotné vedení; jednotné postupy; zvyklosti; corporate fashion; produkt; výzkum; dotazování; corporate image; unifying elements; brand; raster; typeface and layout; colour; design and architecture; corporate advertising; public performance; unified management; unified procedures; customs; product; survey; queries; bakalářská práce
• Physical Description: 70 s., 17 s. obr. příloh