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Analysis of the implementation...
Analysis of the implementation of the global Audi brand strategy in Japan
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Bibliographic Details
Main Author:
Buschmann, Iva
(Dissertant)
Other Authors:
Prachař, Štěpán
(Thesis advisor)
Format:
Manuscript
Language:
English
Published:
2007
Subjects:
značka
image značky
povědomí o značce
strategie značky
implementace
značkové zboží
strategická komunikace
gerilový marketing
brand
brand image
brand awareness
brand strategy
implementation
luxurious brands
strategic communication
guerrilla marketing
bakalářská práce
Physical Description:
60s
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