Analysis of the implementation of the global Audi brand strategy in Japan

• Main Author: Buschmann, Iva (Dissertant)
• Other Authors: Prachař, Štěpán (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2007
• Subjects: značka; image značky; povědomí o značce; strategie značky; implementace; značkové zboží; strategická komunikace; gerilový marketing; brand; brand image; brand awareness; brand strategy; implementation; luxurious brands; strategic communication; guerrilla marketing; bakalářská práce
• Physical Description: 60s