Marketingové komunikace hudebního festivalu

• Main Author: Vytlačil, Petr (Dissertant)
• Other Authors: Bačuvčík, Radim (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2007
• Subjects: marketing; hudba; festival; komunikace; kultura; Litomyšl; propagace; kampaň; sponzoring; partnerství; music; communication; culture; promotion; campaing; partnership; bakalářská práce
• Physical Description: 69 s.