Corporate identity of Prezzo Restaurant Chain

• Main Author: Šustrová, Lenka (Dissertant)
• Other Authors: Štefánek, Radoslav (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2012
• Subjects: Corporate identity; corporate brand; restaurační služby; marketingový výzkum; restaurant industry; marketing research; diplomová práce
• Physical Description: 79 s. 13 086 znaků