Projekt zvýšení konkurenceschopnosti hotelu International Brno

• Main Author: Trávníčková, Magdaléna (Dissertant)
• Other Authors: Kubík, Josef (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2012
• Subjects: konkurence; konkurenceschopnost; marketing služeb; marketing hotelových služeb; analýza konkurence; PEST analýza; SWOT analýza; competition; competitiveness; marketing service; marketing hotel services; analysis of competition; PEST analysis; SWOT analysis; diplomová práce
• Physical Description: 104 s.