Event marketing a jeho pozice v komunikačním mixu

• Main Author: Hanák, Jakub (Dissertant)
• Other Authors: Banyar, Milan (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2012
• Subjects: Event marketing; marketingový mix; komunikační mix; reklama; direkt marketing; public relations; podpora prodeje; sponzoring; event marketingová strategie; SWOT; situační analýza; marketing mix; communications mix; advertising; direct marketing; sales promotion; sponsorship; event marketing strategy; SWOT analysis; strengths; weaknesses; opportunities; threats; situational analysis; bakalářská práce
• Physical Description: 64 s.