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Event marketing a jeho pozice v komunikačním mixu

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Bibliographic Details
Main Author: Hanák, Jakub (Dissertant)
Other Authors: Banyar, Milan (Thesis advisor)
Format: Manuscript
Language: Czech
Published: 2012
Subjects:
Event marketing
marketingový mix
komunikační mix
reklama
direkt marketing
public relations
podpora prodeje
sponzoring
event marketingová strategie
SWOT
situační analýza
marketing mix
communications mix
advertising
direct marketing
sales promotion
sponsorship
event marketing strategy
SWOT analysis
strengths
weaknesses
opportunities
threats
situational analysis
bakalářská práce
Physical Description: 64 s.

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