Nové trendy v marketingu a jejich využití v praxi

• Main Author: Beranová, Martina (Dissertant)
• Other Authors: Soukalová, Radomila (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2012
• Subjects: nové formy marketingové komunikace; inovativní marketing; e-marketing; sociální média; f-commerce; mobilní marketing; word of mouth marketing; virální marketing; buzzmarketing; guerilla marketing; evangelist marketing; product seeding; influencer marketing; conversation creation; brand blogging; refferal programs; ambush marketing; event marketing; product placement; neuromarketing; behaviorální marketing; geomarketing; engagement marketing; new forms of marketing communication; inovative marketing; social media; mobile marketing; word of mouth mar-keting; viral marketing; behavioral mar-keting; bakalářská práce
• Physical Description: 79 s. (86 523 znaků), 5 s. př.