Propagace Sport-V-hotelu Vysočina

• Main Author: Pelikánová, Vendula (Dissertant)
• Other Authors: Bačuvčík, Radim (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2012
• Subjects: cestovní ruch; marketing služeb; marketingový a komunikační mix; 7P; propagace; reklama; public relations; direct marketing; sponzoring; tourism; marketing of services; marketing and communication mix; promotion; advertising; sponsorship; bakalářská práce
• Physical Description: 55 s. (68 177)