Die Schlagzeile in der deutsche Werbung

• Main Author: Rohrerová, Nicol (Dissertant)
• Other Authors: Šilhánová, Renata (Thesis advisor)
• Format: Manuscript
• Language: German
• Published: 2012
• Subjects: Werbung; Schlagzeile; Werbegefühl; Headline; Werbeagentur; advertisement; headline; perception of advertising; advertising agency; bakalářská práce
• Physical Description: 60 s. (45 062 znaků)