Farbpsychologie in der Werbung und der Werbesprache

• Main Author: Bábíková, Martina (Dissertant)
• Other Authors: Jílková, Hana (Thesis advisor)
• Format: Manuscript Book
• Language: German
• Published: 2012
• Subjects: Schlüsselwörter: Farbpsychologie; Farbe; Werbung; Werbesprache; Assoziation; Farbge-bung; Produkt; Aufmerksamkeit; Key words: Colours psychology; Colour; Advertising; Advertising language; Association; colourfulness; product; attention; bakalářská práce
• Physical Description: 66 s.