The Project of Austrian Market Penetration by the Slovenian Fashion House Mura with a New Business Orientation and Marketing Strategy

• Main Author: Simić, Dragan (Dissertant)
• Other Authors: Pilík, Michal (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2012
• Subjects: móda; strategie; globalizace; značka; pronikání na trh; fashion; strategy; globalization; brand; market penetration; diplomová práce
• Physical Description: pg. 128, pg. 5 illust.suppl.