Komunikační strategie hotelu Purkmistr

• Main Author: Arnoštová, Monika (Dissertant)
• Other Authors: Jurášková, Olga (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2012
• Subjects: Marketing služeb; marketingová strategie; marketingová analýza; komunikační mix; komunikační strategie; cílený marketing; nové trendy v marketingu; Marketing services; marketing of strategy; marketing analysis; communication mix; communication strategy; targeted marketing; new trends in marketing; diplomová práce
• Physical Description: 83 (153 101 znaků)