CRM project to improve the customer satisfaction in the company Semiconductor

• Main Author: Butok, Olena (Dissertant)
• Other Authors: Pilík, Michal (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2011
• Subjects: Řízení vztahu se zákazníky; CRM; spokojenost zákazníku; mereni spokojenosti zákazníku; dotazník spokojenosti; Customer Relationship Management; customer satisfaction; customer satisfaction measurement; customer satisfaction survey; diplomová práce
• Physical Description: 95 s.