Analýza image firmy Wrigley, s.r.o. na českém trhu

• Main Author: Obstová, Martina (Dissertant)
• Other Authors: Staňková, Pavla (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2011
• Subjects: Firemní image; firemní identita; firemní filosofie; firemní kultura; firemní design; firemní komunikace; Corporate image; corporate identity; corporate philosophy; corporate culture; corporate design; corporate communications; bakalářská práce
• Physical Description: 80 s.