Expanze firmy za podpory komunikačního mixu

• Main Author: Pshenychnyak, Maksym (Dissertant)
• Other Authors: Končitík, Marek (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2011
• Subjects: Klíčová slova: reklama; propagace; marketingový mix; public relation; Keywords: Advertising; promotion; marketing mix; public relations; bakalářská práce
• Physical Description: 86 s.