A Marketing mix analysis in the company XY

• Main Author: Šváb, Jiří (Dissertant)
• Other Authors: Bočincová, Zuzana (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2011
• Subjects: Marketingový mix; produkt; cena; distribuce; propagace; komunikační mix; Marketing mix; product; price; distribution; promotion; communication mix; bakalářská práce
• Physical Description: 59 s. (73 215 znaků)