Language of British and American Commercials on Cosmetic Products and Their Influence upon Potential Customers

• Main Author: Helekalová, Hana (Dissertant)
• Other Authors: Drábková, Lenka (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2011
• Subjects: televizní reklama; kosmetika; lingvistické jevy; slovotvorba; jazyk reklamy; funkce jazyka; funkce reklamy; vizuální aspekty reklamy; television commercials; cosmetic products; linguistic devices; word formation; language of commercials; functions of language; functions of advertising; visual aspects of commercials; bakalářská práce
• Physical Description: 76 s. (107 257 znaků)