Nové trendy v marketingu a jejich využití v praxi

• Main Author: Horáková, Radka (Dissertant)
• Other Authors: Soukalová, Radomila (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2011
• Subjects: Word of mouth; virový marketing; mobilní marketing; community marketing; product seeding; evangelist marketing; augmentovaná realita; ambientní média; direct marketing; event marketing; guerillový marketing; product placement; Viral marketing; Mobile marketing; Community marketing; Product seeding; Evangelism marketing; Augmented reality; Ambient media; Direct marketing; Event marketing; Guerrilla marketing; Product placement; bakalářská práce
• Physical Description: 61 s., 6 s. příloh