Marketingové komunikace multikin

• Main Author: Kabrdová, Tereza (Dissertant)
• Other Authors: Navrátilová, Svatava (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2011
• Subjects: Marketingové komunikace; marketing služeb; multikina; vznik kin a multikin; analýza konkurence; komunikační mix; cílový segment; konkurence; Marketing communication; marketing of services; multiplexes; history of cinemas and multiplexes; competition analysis; communication mix; target groups; competitors; diplomová práce
• Physical Description: 99.