Image Českých drah

• Main Author: Vondrová, Zuzana (Dissertant)
• Other Authors: Juříková, Martina (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2011
• Subjects: doprava; železnice; České dráhy; marketing služeb; marketingové komunikace; corporate identity; image; značka; budování značky; positioning; transport; railways; Czech railways; marketing of service; marketing communications; brand; brand building; diplomová práce
• Physical Description: 103 s. (157 730 znaků).