Problematika sloganů v reklamě

• Main Author: Podstupková, Soňa (Dissertant)
• Other Authors: Horňák, Pavel (Thesis advisor)
• Format: Manuscript
• Language: Slovak
• Published: 2011
• Subjects: slogan; reklama; copywriter; text; klišé; kreativita; humor; značka; marketing; imidž; tagline; themeline; advertising; cliché; creativity; humour; brand; image; diplomová práce
• Physical Description: 101 s.