Projekt optimalizace CRM ve společnosti ASKB

• Main Author: Ruisl, Tomáš (Dissertant)
• Other Authors: Hrazdilová Bočková, Kateřina (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2010
• Subjects: Customer Relationship Management; spokojenost klientů; segmentace zákazníků; strategie CRM; customer satisfaction; segmentation of customers; CRM strategy; diplomová práce
• Physical Description: 80 s.