Projekt implementace CRM ve společnosti ARLLEN Real Estate, s.r.o.

• Main Author: Vorlíčková, Lenka (Dissertant)
• Other Authors: Kubík, Josef (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2006
• Subjects: CRM; vztah se zákazníky; marketing služeb; prodejní kanály; projekt implementace; customer relationship; service marketing; multichannel selling; project of implementation; diplomová práce
• Physical Description: 93 s.