Project of marketing communication for introducing a new product "A Day OUT at the Wells" on English market.

• Main Author: Slaběňáková, Radka (Dissertant)
• Other Authors: Staňková, Pavla (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2010
• Subjects: marketing cestovního ruchu; marketingové strategie; marketing mix; marketingová komunikace; PESTEL analýza; Porterova analýza; BCG analýza; SWOT analýza; komunikační kampaň; marketing of tourism; marketing strategies; marketing communication; PESTEL analysis; Porter analysis; BCG analysis; SWOT analysis; communication campaign; diplomová práce
• Physical Description: 107 s., 4 s. příloh