Projekt impementace Customer relationship management v společnosti BB SK STEEL, s.r.o. Selce

• Main Author: Končírová, Jana (Dissertant)
• Other Authors: Kozák, Vratislav (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2010
• Subjects: CRM; riadenie vzťahov so zákazníkmi; zákazník; stratégia CRM; spokojnosť zákazníkov; segmentácia zákazníkov; management of the relations with customers; customer; strategy of CRM; customer' satisfaction; segmentation of customers; diplomová práce
• Physical Description: 70 s.