Reklama jako nástroj manipulace

• Main Author: Antl, Antonín (Dissertant)
• Other Authors: Vaňková, Zdeňka (Thesis advisor)
• Format: Manuscript
• Language: Czech
• Published: 2010
• Subjects: Reklama; komerce; propagace; cílová skupina; média; produkt; strategie; kampaň; komunikace; exekuce; charita; tlak; vliv; účinnost; celebrity; osobnosti; etika; psychologie; organizace; Advertisement; commerce; publicity; target group; media; product; strategy; campaign; communication; execution; charity; pressure; influence; efficiency; celebrities; personalities; ethics; psychology; organization; bakalářská práce
• Physical Description: 67 s., 7 s. obr. příloh