Analysis of Marketing Communication at the ABECEDA s.r.o. Language School

• Main Author: Valach, Lukáš (Dissertant)
• Other Authors: Pospíšil, Jan (Thesis advisor)
• Format: Manuscript
• Language: English
• Published: 2010
• Subjects: marketingová komunikace; komunikační mix; propagace; reklama; osobní prodej; vztahy s veřejností; podpora prodeje; přímý marketing; Marketing communications; communications mix; promotion; advertising; personal selling; public relations; sales promotion; direct marketing; bakalářská práce
• Physical Description: 60 s.