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Intertextuality in printed advertising

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Bibliographic Details
Main Author Pavlíková, Lucie (Dissertant)
Other Authors Nemčoková, Katarína (Thesis advisor)
Format Manuscript Book
LanguageEnglish
Published 2010
Subjects
reklama
tištěná média
diskurz
intertextualita
advertising
printed media
discourse
intertextuality
bakalářská práce
Online AccessPlný text v Digitální knihovně UTB
Physical Description52 s., 3 s. obr. příloh.

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Plný text v Digitální knihovně UTB
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